About the job

Braive is a fast-growing digital mental health platform built to make high-quality treatment more accessible. Rooted in strong clinical expertise, backed by research, and proven in clinical practice, we deliver evidence-based treatment programs and clinician support tools used by insurers, healthcare providers, employers, and thousands of people each month.

Based in the Nordics and expanding into new markets, we’re sharpening how we show up across brand, product, and go-to-market.

This role is designed to:

• Solidify trust and credibility in a sensitive, regulated space

• Make our product and value easy to understand and sell

• Strengthen our marketing setup so it scales with us

This role combines strategy and execution. You’ll set direction, deliver hands-on impact, and make smart tradeoffs within constraints

About the role

This is a senior, hands-on role with high ownership. You will take end-to-end ownership of key marketing priorities and help raise the bar on how we position, package, and communicate Braive.

You will work across marketing domains with different levels of depth depending on the need.

Positioning

• Strengthen Braive’s market position with clear, defensible messaging that works across current and new markets

• Build proof points that hold up in regulated conversations (clinical, procurement, legal)

• Support leadership visibility through thought leadership, events, and expert content

Product storytelling and sales enablement

• Sharpen how our products are positioned, packaged, and explained

• Develop proof packs, messaging, and core stories that sales and partners can reuse

• Support launches and updates with clear go-to-market plans and assets

Narrative and messaging

• Shape key narratives across brand, product, and thought leaderships

• Brief and collaborate with internal experts to turn insight into usable material

• Edit, shape, and quality-check key pieces so the output is clear, accurate, and consistent

• Guard quality, accuracy, tone, and consistency across key channels and customer-facing assets

Go-to-market support

• Stay close to sales and customer success to support pipeline creation and account growth

• Improve sales materials (decks, one-pagers, cases) so conversations become clearer and stronger

• Contribute to partnerships and strategic initiatives where marketing materially helps outcomes

Systems and structure

• Define a small set of metrics and KPIs that matter at our stage

• Build templates and standards that make marketing faster and more consistent

• Set a simple operating rhythm so planning, approvals, and launches run smoothly

• Recommend which tools to invest in later, and which to avoid for now

You’ll report to the CEO (this may evolve as the marketing team grows).

About you

We’re looking for a flexible, collaborative person who adapts quickly when priorities change and works closely with product, sales, customer success, support, and leadership.

This role suits a T-shaped to comb-shaped marketer who has worked in startups or scale-ups, taken things from 0–1, and also seen what good looks like at scale.

Must have

• Fluent Swedish (or Norwegian) and English

• Strong brand and product marketing fundamentals

• Experience translating complex products into clear messaging and sales-ready assets

• Strong judgment around accuracy, evidence, and what we can confidently claim

• Comfortable tracking performance and doing basic analytics (for example Google Analytics, CRM, and core marketing metrics) to prioritise work

• Ability to operate autonomously and prioritise well

• Strong writing and content creation skills

• Strong collaboration skills with designers

Nice to have

• B2B SaaS experience

• Mental health, healthcare, or insurance experience

• Strong plus: website messaging and information architecture

• Strong plus: building proof packs and case studies (evidence-led narratives)

• Visual design skills

Location and ways of working

We like working together in person. Good collaboration is faster, clearer, and simply more fun when you can grab a coffee and solve things in the same room.

Our office is in beautiful Gamla Stan in Stockholm, with quick access to the rest of the city. We aim to spend a meaningful part of the week together at the office, with flexibility when you need it.

You’ll be part of a company with smart, kind people with low ego and high standards. We care about doing things properly, and we help each other get there.

Benefits

• Pension and insurance in line with Swedish standards

• Wellness allowance (friskvårdsbidrag)

• 25 days per year of paid vacation

• Monthly Mental Health Day

• Social and team-building activities (off-sites, after works, winter and summer parties)

• A chance to make a tangible impact on access to mental health care